In Australia, Instagram recently did away with being able to see how many people had liked photos on your feed. You could go in and tell how many had liked your photo still, but anyone scrolling by wouldn’t be able to tell if you had 3 likes or 3 million. People freaked!
The algorithm is constantly changing, and just about once a week I see someone complaining that their like count has gone down, and I secretly laugh because here’s the truth: your likes don’t matter. You can forget about them - I sure have. Read More
As you may know by this point, I started out my career in business to business sales, so I’m really passionate about a good ROI calculation. I’m also very passionate about investing in your business, and frankly, investing in general. Click here for our free Retirement Guide for Creatives if you want some proof on that front.
The most important thing about investing in your business is seeing a good ROI - or return on investment. There’s no point in spending money if you’re not going to make some money back, but there’s no way to make money if you don’t spend money in the first place. Think about it - does Jeff Bezos (billionaire CEO of Amazon) bat an eyelid at a $300 expense? A $3,000 expense? Those things probably don’t even get anywhere near his desk. So if you want to think like a billionaire, you have to be willing to invest like a billionaire, and not be scared of spending money! Read More
Okay let’s get things straight from the beginning - nowhere in here will I tell you what to charge for anything! There are so many different factors that go into pricing, and I don’t know all of those factors for you - if you’re looking for actual numbers, there’s my friend Becca’s pricing course for Calligraphers/Letterers and to my friend Victoria’s pricing course for Stationery Designers.
Today, I’m just going to explain 2 theories behind pricing, and pros and cons of each. You probably haven’t thought through your pricing in a while (if ever) so this will give you a basis for how to get started. Read More
There’s one super skill that I have over other business owners. I don’t think I’m the best at marketing, the best at planning, the best artist, painter, salesperson, or time manager. So how have I been able to grow my business so successfully and so quickly? How do I encourage staying power, and maintain upward growth over time? Everyone has that one thing they do well, and mine is this: I am able to be incredibly efficient. Read More
Are you jumping with excitement? I basically can’t stop staring at my new baby - the HP LaserJet M452DW ! It’s my first ever LASER printer, and is already WOW-ing me on the daily (as well as confusing me on the hourly). I have promised y’all some more information, and you know I love to share about new tools for stationery designers, so buckle up, there’s a lot of info coming at ya! Read More
How do you create so much content? This is a popular question lately, as we’ve got our Instagram, Facebook, Resources, YouTube Channel, Email Lists, Pinterest, Stories, Website, Skillshare classes, and of course this blog, with new posts every Monday. You’re right - it’s a LOT, and sometimes I get overwhelmed thinking about it. But of course I’ve got a few tips for you today on how to go about creating and scheduling your content! Read More
Today, we’re going to help you answer the dreaded question that you probably get way too often - Can I get a discount?! Whether they’re looking for friends and family, military, or you know, those really nice “we spent too much on our venue but we reeeeally love your work” discounts, we’ll help you fight back that automatic *eyeroll* response and answer professionally and logically, without getting emotional! Read More
Peace out Girl Scout
Thank u, next
Okay okay, all joking aside, “you’re too expensive” is the WORST thing to hear.
It sucks for a few reasons: Read More
Creating your first website is one of the most daunting tasks for new business owners, and I was no exception. I had it on my to-do list for months before I even started to work on it. Once I decided to leave my “day job” and take Design by Laney full time, I knew that the website was the first big task to conquer, so I finally got to work! No matter how annoying and difficult the website process can be, the only part I regret is not starting it sooner - so if you’re hesitating for any reason whatsoever, let me be the one to tell you to stop hesitating, and just do it! Read More
Biting our nails, chewing loudly, talking too much - we’ve all got bad habits. We hope they don’t negatively affect our lives, and for the most part, habits are forgivable, but when it comes to your business, there are plenty of bad habits that might be keeping you down! With over 50% of businesses not making it to their 5th year, we want to avoid any of those negative tendencies we can. So check yourself before you wreck yourself…okay, maybe we’re too old to say that, but you get the picture - here are our 10 Worst Habits for a Small Business Owner! Read More
“It’s just a piece of paper.”
“It’ll just get thrown in the trash.”
“Why would I pay that much for a few pieces of paper?”
How many times have we all heard these things? Heck, I used to find myself thinking these things when I first started out - “Wow, that quote is high...do I really think they’ll pay that for invitations?” Well, as my business and countless others have proved, the answer is yes. Very, very yes! But only if you truly understand the value you’re bringing to the table. Read More
I get pitch emails from new companies ALL. THE. TIME. Typically it’s a new wedding marketplace, blog, or resource of some sort that someone is starting, to help “change the wedding industry for good”. Or something like that. I see it all over the place from other wedding vendors too, though, and it’s capital-T The. Worst. Here’s an example I received today, word for word: Read More
I’ll just give you the answer upfront here - no beating around the bush. I’m not planning to answer that client email today, because it’s bad for business.
What, now? Read More
Whenever I'm chatting with or coaching new business owners, I consistently hear things about potential clients ghosting, not receiving many inquiries, or not receiving inquiries for the *right* pieces. All of these are HUGE obstacles we face every day, and all are solved by the same answer - if you aren't receiving the right inquiries, it's probably because you aren't reaching your ideal client. Read More