Business Resources

Why I Chose Squarespace for my First Website

Why I Chose Squarespace for my First Website

Creating your first website is one of the most daunting tasks for new business owners, and I was no exception. I had it on my to-do list for months before I even started to work on it. Once I decided to leave my “day job” and take Design by Laney full time, I knew that the website was the first big task to conquer, so I finally got to work! No matter how annoying and difficult the website process can be, the only part I regret is not starting it sooner - so if you’re hesitating for any reason whatsoever, let me be the one to tell you to stop hesitating, and just do it!

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10 of the Worst Habits of a Small Business Owner

10 of the Worst Habits of a Small Business Owner

Biting our nails, chewing loudly, talking too much - we’ve all got bad habits. We hope they don’t negatively affect our lives, and for the most part, habits are forgivable, but when it comes to your business, there are plenty of bad habits that might be keeping you down! With over 50% of businesses not making it to their 5th year, we want to avoid any of those negative tendencies we can. So check yourself before you wreck yourself…okay, maybe we’re too old to say that, but you get the picture - here are our 10 Worst Habits for a Small Business Owner!

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"It's Just a Piece of Paper"

"It's Just a Piece of Paper"

“It’s just a piece of paper.”

“It’ll just get thrown in the trash.”

“Why would I pay that much for a few pieces of paper?”

How many times have we all heard these things? Heck, I used to find myself thinking these things when I first started out - “Wow, that quote is high...do I really think they’ll pay that for invitations?” Well, as my business and countless others have proved, the answer is yes. Very, very yes! But only if you truly understand the value you’re bringing to the table.

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The Worst Marketing Pitch that I Hear All The Time

The Worst Marketing Pitch that I Hear All The Time

I get pitch emails from new companies ALL. THE. TIME. Typically it’s a new wedding marketplace, blog, or resource of some sort that someone is starting, to help “change the wedding industry for good”. Or something like that. I see it all over the place from other wedding vendors too, though, and it’s capital-T The. Worst. Here’s an example I received today, word for word:

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Your Ideal Client Worksheet

Your Ideal Client Worksheet

Whenever I'm chatting with or coaching new business owners, I consistently hear things about potential clients ghosting, not receiving many inquiries, or not receiving inquiries for the *right* pieces. All of these are HUGE obstacles we face every day, and all are solved by the same answer - if you aren't receiving the right inquiries, it's probably because you aren't reaching your ideal client. 

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