In Australia, Instagram recently did away with being able to see how many people had liked photos on your feed. You could go in and tell how many had liked your photo still, but anyone scrolling by wouldn’t be able to tell if you had 3 likes or 3 million. People freaked!
The algorithm is constantly changing, and just about once a week I see someone complaining that their like count has gone down, and I secretly laugh because here’s the truth: your likes don’t matter. You can forget about them - I sure have. Read More
As you may know by this point, I started out my career in business to business sales, so I’m really passionate about a good ROI calculation. I’m also very passionate about investing in your business, and frankly, investing in general. Click here for our free Retirement Guide for Creatives if you want some proof on that front.
The most important thing about investing in your business is seeing a good ROI - or return on investment. There’s no point in spending money if you’re not going to make some money back, but there’s no way to make money if you don’t spend money in the first place. Think about it - does Jeff Bezos (billionaire CEO of Amazon) bat an eyelid at a $300 expense? A $3,000 expense? Those things probably don’t even get anywhere near his desk. So if you want to think like a billionaire, you have to be willing to invest like a billionaire, and not be scared of spending money! Read More
Okay let’s get things straight from the beginning - nowhere in here will I tell you what to charge for anything! There are so many different factors that go into pricing, and I don’t know all of those factors for you - if you’re looking for actual numbers, there’s my friend Becca’s pricing course for Calligraphers/Letterers and to my friend Victoria’s pricing course for Stationery Designers.
Today, I’m just going to explain 2 theories behind pricing, and pros and cons of each. You probably haven’t thought through your pricing in a while (if ever) so this will give you a basis for how to get started. Read More
There’s one super skill that I have over other business owners. I don’t think I’m the best at marketing, the best at planning, the best artist, painter, salesperson, or time manager. So how have I been able to grow my business so successfully and so quickly? How do I encourage staying power, and maintain upward growth over time? Everyone has that one thing they do well, and mine is this: I am able to be incredibly efficient. Read More
We’ve all got one. That one job that we pretend never happened, because it always makes us cringe. That one job where we made the worst mistake, and things went haywire. They always say that you shouldn’t make the same mistake twice, and I typically don’t, but when it comes to stationery, I’ve found there are still plenty of different mistakes you can make only once. So let me tell you about my most embarrassing and costly mistake so far! Read More
There’s always a first time for every designer, and I see this in my DMs, in my coaching calls, in every Facebook group I’m a part of in this industry:
“My client really wants to use *insert ugly fontname /design element/color scheme here*, and I hate it! What do I do?”
It’s usually followed by “I don’t want to put my business name on something that looks like that…”. Your client has asked for a design decision that you don’t agree with, and you want to find the right balance of making them happy, while still maintaining the quality and overall style of design that you’ve created for your business. Read More
Are you jumping with excitement? I basically can’t stop staring at my new baby - the HP LaserJet M452DW ! It’s my first ever LASER printer, and is already WOW-ing me on the daily (as well as confusing me on the hourly). I have promised y’all some more information, and you know I love to share about new tools for stationery designers, so buckle up, there’s a lot of info coming at ya! Read More
How do you create so much content? This is a popular question lately, as we’ve got our Instagram, Facebook, Resources, YouTube Channel, Email Lists, Pinterest, Stories, Website, Skillshare classes, and of course this blog, with new posts every Monday. You’re right - it’s a LOT, and sometimes I get overwhelmed thinking about it. But of course I’ve got a few tips for you today on how to go about creating and scheduling your content! Read More
Hey hi hello, boss ladies and boss gents! I’ve been working from home for 7 years (WHAT) and there are a lot of pros and cons, but the main difference between working in an office and working at home is that you have complete control over your entiiiire life. This is where some of us thrive, but it’s also where some of us crash and burn, so as always, be honest with yourself about what is and is not working to propel you toward your goals. Luckily, we’ve got 9 tips and tricks to help you work from home like a total boss. Read More
Today, we’re going to help you answer the dreaded question that you probably get way too often - Can I get a discount?! Whether they’re looking for friends and family, military, or you know, those really nice “we spent too much on our venue but we reeeeally love your work” discounts, we’ll help you fight back that automatic *eyeroll* response and answer professionally and logically, without getting emotional! Read More
People are ALWAYS asking me what printer I use - I know that if I post anything about printing, I’ll get about 45 messages with questions about it. The truth is, like with a lot of things we talk about, the tool isn’t the key to doing this right. Knowing which printer I use (it’s this one, by the way!) isn’t going to make you create good stationery. It’s not that it’s not a good printer - it totally is - but it’s that printing is a skill and an art form in itself. I actually try to avoid printing in-house whenever I can, and I’ll tell you why! Read More
A few months ago, I went on a little Instagram rant about using stock art in your invitation designs. Turns out, a lot of you had questions or thoughts on the topic, so I wanted to delve into this a little further. There’s a whole section on this in our Invitation Design Guide, of course, but here are the basics of why I absolutely LOVE stock art, and am not ashamed to admit it! Read More
Peace out Girl Scout
Thank u, next
Okay okay, all joking aside, “you’re too expensive” is the WORST thing to hear.
It sucks for a few reasons: Read More
There are so many upsides to there being more creatives out there, because in general, the creative world is still a little backwards. As artists, we’re often not taken seriously, and our value is only apparent if we’re famous or dead, it seems, so the more successful creative businesses there are, the better we do as a whole. However, there is a downside to welcoming new businesses - and that’s competition.
Competition sounds scary to a lot of people - and I hear this often in my Coaching Sessions. “There’s so much competition,” “They always go with someone cheaper,” “This other photographer keeps stealing my clients”, but the truth is that competition can be so much more than that! Read More
Creating your first website is one of the most daunting tasks for new business owners, and I was no exception. I had it on my to-do list for months before I even started to work on it. Once I decided to leave my “day job” and take Design by Laney full time, I knew that the website was the first big task to conquer, so I finally got to work! No matter how annoying and difficult the website process can be, the only part I regret is not starting it sooner - so if you’re hesitating for any reason whatsoever, let me be the one to tell you to stop hesitating, and just do it! Read More
Biting our nails, chewing loudly, talking too much - we’ve all got bad habits. We hope they don’t negatively affect our lives, and for the most part, habits are forgivable, but when it comes to your business, there are plenty of bad habits that might be keeping you down! With over 50% of businesses not making it to their 5th year, we want to avoid any of those negative tendencies we can. So check yourself before you wreck yourself…okay, maybe we’re too old to say that, but you get the picture - here are our 10 Worst Habits for a Small Business Owner! Read More
Today’s my 28th Birthday, and It’s been almost 7 years since I graduated from college, a bubbly, outgoing 21-year-old with dreams of a husband and babies and not really a whole lot else. Like most of us do, I’ve changed, and in some surprising ways. 6 1/2 of those 7 years have been spent working from home. I started at AT&T, where I worked out of my home office and telecommuted in for meetings. At max, there were a few months where I was going into the office 2-3 times per week.
Then I quit to start my own company and moved across the country. Here, I purposely chose not to root Design by Laney in the local wedding industry, anticipating our second move, which is now happening in a few months. In Denver…who knows how things will shake out? Read More
“It’s just a piece of paper.”
“It’ll just get thrown in the trash.”
“Why would I pay that much for a few pieces of paper?”
How many times have we all heard these things? Heck, I used to find myself thinking these things when I first started out - “Wow, that quote is high...do I really think they’ll pay that for invitations?” Well, as my business and countless others have proved, the answer is yes. Very, very yes! But only if you truly understand the value you’re bringing to the table. Read More
I get pitch emails from new companies ALL. THE. TIME. Typically it’s a new wedding marketplace, blog, or resource of some sort that someone is starting, to help “change the wedding industry for good”. Or something like that. I see it all over the place from other wedding vendors too, though, and it’s capital-T The. Worst. Here’s an example I received today, word for word: Read More