Hey hi hello, boss ladies and boss gents! I’ve been working from home for 7 years (WHAT) and there are a lot of pros and cons, but the main difference between working in an office and working at home is that you have complete control over your entiiiire life. This is where some of us thrive, but it’s also where some of us crash and burn, so as always, be honest with yourself about what is and is not working to propel you toward your goals. Luckily, we’ve got 9 tips and tricks to help you work from home like a total boss.Read More
We alllll make mistakes when we’re starting out on the entrepreneur journey. If you didn’t make any yet, then you’re probably not taking enough risks - mistakes are just part of the deal, and believe me, I tested and tried out a whole lot of them, just for funsies! Some mistakes are learning experiences, but there are a few mistakes that will cost you dearly down the line, so to save you from making those, I’ve compiled 9 things you should definitely NOT do when you start your business.
This applies at the beginning, but also always. Don’t do shady things like lying to your customers, buying Instagram followers, or basically anything else that you may feel uncomfortable telling your grandma you did!
Look for Loopholes or Shortcuts
In the same vein, try not to avoid things you don’t want to do, even if you feel like you’re getting away with it. Working in cash so you don’t have to report it on your taxes, accepting payments via PayPal Friends + Family to avoid credit card processing fees, and other loopholes like this can come back to bite you in the butt. Accept that things cost money and take time, and do what you can to be above board all the time. This sometimes means taking the harder path, yes - welcome to small business ownership.
Focus Only on Social Media
Speaking of Instagram, a lot of new businesses focus on social media growth only. Remember that your social media following isn’t actually yours - Mark Z. could take that away from you tomorrow, and then where would your business be? Grow your business in multiple ways, use different marketing channels, and include social media as only part of a larger strategy.
Say “Yes” to Every Job
You think all business is good business, but I’m here to tell you that isn’t true! Everyone takes a few crappy jobs while they’re figuring things out, but every job you say yes to means you’re saying no to something else. Take jobs that bring you closer to at least one of your goals - even if that goal is just to put food on the table this month.
Work Only for Clients
I have a lot of new business ladies ask me how to create new work when their paying clients aren’t quite “ideal” yet. The answer is simple - just make it! Someone doesn’t have to be paying you for you to create beautiful work. The more you put out there of your “ideal” work, the more people will ask you to create work like that.
Make Up Pricing
It’s simple - you should always have a solid reason behind your pricing. None of this “it’s what so and so charges” or “I asked a facebook group” - if you don’t know why you’re charging what you’re charging, then you likely aren’t covering the costs that you need to. You may decide to charge less if you’re just starting out - I’m not a fan of this method, actually - but either way, at least have that solid reasoning and understand what area you’re cutting that cost from (hint: it should be your hourly rate, not any material costs). Check out our YouTube video on 2 Common Pricing Strategies for Creatives!
Copy Other People
Well, this should be looped into being shady, but it happens a lot so I made it its own point. Clients often send me other artists’ work as examples, but as much as humanly possible, I try to avoid copying another creative’s work. Not only because it’s illegal, but also because I can’t make something as well as the original person did, so it’s always always always going to turn out worse than something I make on my own.
Provide too Many Options
I used to ask clients what they wanted from me wayyyy too much, and it’s not a smart move. First of all, it’s confusing. The client is hiring you because they don’t know what they want. They don’t know what’s possible, and they don’t know what’s going to turn out best. So asking them for opinions ends up with weird, out of sync expectations on both sides. Provide 1-3 simple options for them, and they (and you) will be much happier.
Let Clients Have All the Say
And lastly, you should not let clients have all the say. It seems counterintuitive, but clients feel like they get a much better experience when you set boundaries with them from the beginning. That way they know what to expect, and they’re taking advantage of the unique skills you have to bring to their project - not trying to dictate the relationship.
So let me know what you think of these 9 Things you shouldn’t do when starting your business - I can’t wait to hear some of the mistakes you’ve made in the comments below, and I’ll be happy to provide some guidance and feedback. If you’re just starting out, of course we have some business resources for you - especially our First 30 Days Workbook which takes you through building a foundation for a long-lasting, goal-oriented business including topics like taxes, contracts, branding, and handling mistakes.
There are so many upsides to there being more creatives out there, because in general, the creative world is still a little backwards. As artists, we’re often not taken seriously, and our value is only apparent if we’re famous or dead, it seems, so the more successful creative businesses there are, the better we do as a whole. However, there is a downside to welcoming new businesses - and that’s competition.
Competition sounds scary to a lot of people - and I hear this often in my Coaching Sessions. “There’s so much competition,” “They always go with someone cheaper,” “This other photographer keeps stealing my clients”, but the truth is that competition can be so much more than that!Read More
I get asked a lot of business questions, and the one that pops up the most is how I have so many followers on Instagram. I will be honest - this is the part of my business that I’m least humble about. I am proud of that K, and I danced when the “swipe up” feature got added, but what I’m most proud of is that those followers are the right followers for my business. This is the key to the entire social media game - not growing the number, but growing the number in the right way. So today, we’ll talk about how you can use #hashtags to do just that! If you prefer video format, check out our YouTube video on this same topic - the information is a little different.Read More
Wow, this is a doozy of a topic. I'm sure you've read TONS on this subject already, or have asked yourself this question a million times during your invitation search. What's different about this post is that I am going to break it down into actual prices that I paid for each aspect of the invitations, so you can see exactly how much is markup, how much is profit, how much is expense, etc. Warning: this post is long (I say that before I've even written it), so if you're ready to take this journey with me, I am sure it will be eye-opening.Read More
Setting the right resolutions can help you track your progress no matter where you are on the way to living your best life. Whether you are another entrepreneur, someone starting out the wedding planning process, or just want to reach some new milestones in 2018, it is key to set the right goals from the beginning.
To help, some of the best goal-setting tips and tricks are below so that you aren't like Phoebe Buffay, when asked if she has a plan, who responds "Plan? I don't even have a pla!" (plus, there's a little bonus in it for you if you make it to the end!)Read More
WHOO-HOO, the long-awaited Business Beginnings Blog Series has begun! I love me some alliteration, and I also love chatting about business. One of the first questions I had for myself when starting out was: When does this hobby become a business? There are SO many different beginnings you have when you start a business, so this was an important distinction for me to make, and also one that I get questions on a lot.Read More