The Worst Marketing Pitch that I Hear All The Time

The Worst Marketing Pitch that I Hear All The Time

I get pitch emails from new companies ALL. THE. TIME. Typically it’s a new wedding marketplace, blog, or resource of some sort that someone is starting, to help “change the wedding industry for good”. Or something like that. I see it all over the place from other wedding vendors too, though, and it’s capital-T The. Worst. Here’s an example I received today, word for word:

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Wax Seals | Everything you Need to Know about Invitation Seals

Wax Seals | Everything you Need to Know about Invitation Seals

Wax seals are basically icing on top of a gorgeous wedding invitation cake. I mean, if that icing is shiny and perfect, and somehow modern chic and organic vintage all at the same time. They’re our most requested Suite upgrade, by far,, and the piece that every one of my Holiday Card recipients gushes over (so that’s gotta mean something, right?). Today, we’ll walk you through the world of wax seals, how to create them, where to find them, and how to make the most of them on your stationery.

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All About Wraps | Bows, Belly Bands, Seals, oh my!

All About Wraps | Bows, Belly Bands, Seals, oh my!

We’re concluding our All About series by chatting about the piece that ties everything together - literally. One upgrade that we love to finish off a wedding invitation suite is some type of wrap. This helps add that finishing touch that makes your guests feel like they're opening a present (because they are!). There are so many options here, we’ll structure the post a little differently and talk about the most common ones. Read on to find out the best wrap for you!

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All About Envelope Liners

All About Envelope Liners

Happy New Year everyone! Have you enjoyed seeing all the baby announcements and engagements on your news feed this week? I have been SO EXCITED - this year is all about the babies for my friends and colleagues it seems, and what a fun time that is! If you’re part of that newly-engaged crew, then we hope you check out the entire All About Series starting with All About Wedding Invites. These will tell you all you need to know about each piece of a wedding invitation suite, and today we’re going to chat about a favorite upgrade of mine - envelope liners.

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Modern Wedding Giveaway

We’ve got a treat for you today to briefly interrupt the All About Series - don’t worry, it’ll resume tomorrow with All About Envelope Liners! Today, though, it’s giveaway time!!!

Artisan Books sent me a copy of their new book, Modern Wedding: Creating a Celebration That Looks + Feels Like You by Kelsey McKinnon, and they sent me one to give away to you all as well!

modern wedding planner

Did any of you know that I started out in wedding planning before stationery? I thought that was what I wanted to do with my life, but once I started doing stationery I had to make a choice. Running 2 separate businesses was not good for my mental health or my schedule! Now that it’s not for money, I absolutely love chatting wedding planning tips + tricks whenever I can, so this book was a breath of fresh air.

Of course, I turned to the stationery section first thing - and was pleasantly surprised to find that it was section Number 1!!! Starting with creating your guest list, Modern Wedding has tons of the same tips and tricks I offer to my clients every day.

The photos are incredible, from some of my favorite designers, including Stephanie Fishwick, Kaela Rawson, and Happy Menocal on the stationery side. The other vendors included are all A-list, from Mindy Rice to Bloom and Plume, and so many talented people in this industry - seriously, if you want to be inspired by anyone, this is the collection of artists to choose.

…and my favorite part of the entire book? It doesn’t mention pricing AT ALL. There's not one number, percentage, dollar amount that I could find. Because the emphasis here isn’t on your budget or how much you’re spending. The emphasis is on creating a wedding that feels like you. If you haven’t checked out our Home Page recently, that same sentiment is all over it, because that’s what matters to us too!

Other highlights for me included the Color Story section (this yellow inspiration, of course!), this handy description of traditional cultural wedding customs, and this stunning dress! This would be an amazing gift for your recently-engaged friends, and you get a cake knife and server set as well in the giveaway.

Alright, so how do you win?

If you came here it’s probably because you already saw our post on Instagram about winning your copy! You can get an additional entry if you comment below, and tell us what you’re most excited about for planning your wedding (or helping your friend plan theirs).

From setting your timeline to tasting your cake, be prepared for it all! One (1) winner receives:

 Giveaway open to US addresses only.

Prizing and samples provided by Artisan Books.

From the Publisher: “The book unpacks every element of a wedding—stationery, attire, seating plans, flowers and tablescapes, food and drink, gifts—with examples that will appeal to couples who care about how things are made but are not overly influenced by trends. The emphasis is on natural surroundings, seasonal flowers and food, modern dresses, minimalist ceremony structures, and naked cakes. Photographs of real weddings—“case studies” like a destination fete in Tuscany, a house party in Brooklyn, and a New Agey revel in Kauai—show how all the pieces can come together into a unique and expressive whole. Extensive practical information and resources give readers access to all the help they need for their own unique celebration.”

2019 Design by Laney Goals

2019 Design by Laney Goals

It’s time! We were a little late this year on the goal-setting front, so they’re up for a little revision…but, hey, what isn’t? This year has been incredible - you can see what goals we set for 2018 here. We met about 60% of them, which is right where we typically aim, and we can’t wait to see how many 2019 goals we accomplish! I’m sure the year will bring about some unexpected goals, challenges, and accomplishments, as they always do, so I can’t wait to revisit this list throughout the year and see where the journey takes us.

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All About Custom Wedding Map Inserts

All About Custom Wedding Map Inserts

So far, we’ve covered most of the “required” aspects of the invitation process, but there are a million other things you can do with your invite suite to help your guests and add some extra fun! One of the most common ways to do this is with an insert, details, or accommodations card - but we often see couples being confused about the right information to include in these pieces. Keep reading for all the info about how to create the perfect details card for your wedding invitation suite!

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All About Wedding Details Cards + Wedding Insert Cards

All About Wedding Details Cards + Wedding Insert Cards

So far, we’ve covered most of the “required” aspects of the invitation process, but there are a million other things you can do with your invite suite to help your guests and add some extra fun! One of the most common ways to do this is with an insert, details, or accommodations card - but we often see couples being confused about the right information to include in these pieces. Keep reading for all the info about how to create the perfect details card for your wedding invitation suite!

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All About Reply Cards

All About Reply Cards

We sent out over 1,200 reply cards in 2018, and are hoping to do more in 2019. The reply card is an often-overlooked piece of the invitation suite - we tend to stick with the typical wording and design and move on to more “exciting” parts. The truth is, however, that the reply card is the only conversational portion of the suite - the only piece that sends information to your guests and also receives information from your guest - so don’t discount the value of the RSVP card! It can save you loads of headache as well as help with your budget if you use it properly!

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All About Wedding Invites

All About Wedding Invites

Part 2 of our All About series is here! You probably think we talk a lot about wedding invitations, so why do we need a blog about it? But often when we say “wedding invitations” we’re referring to the whole suite, so today we’re actually just focusing on the Invitation itself. In the next few weeks, we’ll cover all the other pieces so you can put all this knowledge together for one full suite - but today, it’s just the Star of the Show!!!

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All About Save the Dates

All About Save the Dates

It’s officially Engagement Season! Haven’t heard of it? Well, if you haven’t already noticed from Facebook announcements, a large number of couples get engaged around the holidays! Something about being with family and cozying up by the fire just makes us all want to make it official, I guess.

From a wedding standpoint, this means that Save the Date Season is right around the corner (January/February, to be exact), since most couples get married the year following their engagement. We figured this was perfect timing to begin a series discussing ALL parts of the wedding invitation suite, starting with Save the Dates! Save the Dates are something you’ve probably seen a lot already, but there are a few things to consider to get the most out of them - we’re here to help you with that!

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Why You Shouldn't Start Your Own Business

Why You Shouldn't Start Your Own Business

It’s 8:14PM on a Thursday. Before I started this blog post, I stared off into space for about 20 minutes, trying to think of something new I could accomplish in the next hour that would help Design by Laney grow. Something, anything to help us generate leads, close leads we already have, or make our process flows more efficient. I came up with nothing.

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DIY Autumn Leaves Thanksgiving Place Cards

DIY Autumn Leaves Thanksgiving Place Cards

North Carolina is known for beautiful Fall foliage, and this year has not disappointed! Pretty much every time I head outside, I want to pick up all the leaves and make a million craft projects - they may technically be “dead,” but these colors will certain bring your home to life! Last year, on a whim, I picked up a bunch of fallen leaves and made place cards for Thanksgiving dinner later that day - this year, we’re planning a little further ahead so I thought I’d put together a DIY post for you featuring our very popular Autumn leaf calligraphy place cards. Our friend Carley at CZ Invitations just posted a new blog with a bunch of Holiday Place Card ideas, so check them out for some more ideas as well!

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Business Anniversary Revamp !

Business Anniversary Revamp !

Happy Anniversary Design by Laney! Yep, that’s right, I’m wishing myself a happy anniversary cause I’m the boss of me and I can do that. I can even buy myself a cookie cake to celebrate if I want (if you want to be the boss of me, all you have to do is buy me cookie cake!).

There are so many little things that you pick up along the way as a business owner, but don’t really have time to sit down and think about, nonetheless time to actually put them into action. This year, as a gift to my future self, I decided to take 2 months to casually (and not-so-casually) work on all those little projects that I kept adding the list and never crossing off.

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Budget Series | Things that will Cost you on Wedding Day

Budget Series | Things that will Cost you on Wedding Day

Are you all loving the Budget Series? We didn’t want to provide a percentage list, because those are everywhere, none of them are accurate, and none of them really account for your priorities. Probably everyone would like at least a tiny bit more wedding money, but the perfect wedding is about weighing all the options and deciding what is right for you and your fiancé. You may think that the costs are all finished on the wedding day, but there are actually quite a few ways that you can accidentally incur additional costs on the wedding day. We have put together a quick list of those for you, and provided some tips that will help you avoid getting an extra bill while you’re off on your honeymoon!

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Budget Series | The Same Wedding Invitations at Different Price Levels

Budget Series | The Same Wedding Invitations at Different Price Levels

Of course we had to include a budget series post on invitations! We have a great post about WHY invitations cost what they do, but a lot of couples ask me the question “What can we do with our budget?” so I thought we’d help answer that today! There are so many misleading posts out there - you’ll find The Knot saying that average cost is around $500, and then Brides tells us that the average couple spends $5,000 - $8,000, so it’s hard to know what to believe. Keep on scrolling for an example of what you can get at a few different price points!

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Budget Series | What You Should and Should Not DIY for Your Wedding

Budget Series | What You Should and Should Not DIY for Your Wedding

We are living in a generation where we think we can do it all, am I right? That is a huge assumption when we start planning our own wedding, but honestly, I'm not sure I know one bride who can do it all; let alone have the time and energy to do it all! I for one have no plans to DIY every aspect of my wedding, and that’s with years of experience. In this blog post we are going to discuss What You Should and Should Not DIY for your dream wedding. If you follow these tips, you’ll find that perfect balance between not breaking the bank and not breaking your neck!

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Budget Series | Who Should Pay for Your Wedding

Budget Series | Who Should Pay for Your Wedding

Budgeting is without a doubt one of the most stressful parts of the wedding planning process, and things have gotten more complicated now that wedding traditions are being broken around every turn. The truth is, you can do whatever you want for your own wedding, but there are some traditional considerations that will help guide you throughout this process. As the first installment in our budgeting series, we’ve laid out all the traditional “rules” for who should pay for what during a wedding, and given you our best advice for which ones to follow, and which ones are okay to break. Make sure to check back in for the rest of the month for more posts about how to budget, maximize your budget, and find more room for activities within your budget!

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