...the tools to think about and grow your business like a true CEO, not just a hobby artist
...knowledge from years of experience and hundreds of invitation suites created
...confidence to share your work with the world, book high-value clients, and direct them through the invitation process with ease
...direct tutorials on how to design, print, and produce wedding invitation suites
...an inside look into my custom stationery process, and tools to create your own
...freedom to make your business work for you, not the other way around
...all the secrets, tricks, and tips I've learned over the years that will save you time, money, energy and especially heartache during design, client management, and production
Your business can feel fun, easy, and profitable, all at the same time.
Over 7 hours of video content in 6 modules from expert designer Laney Ruddell of Design by Laney
Into Laney's REAL back-end numbers, processes, tools, and secrets to make your business work for you.
Bonus courses, workbooks, and templates to use and adapt in your business
“The course is absolutely jam packed with information. I have purchased A LOT of courses, and this is by far the most informative course I have ever taken. There is a plethora of information. Almost too much (don't take any out though). Most of the courses I've paid for are an absolute waste of money. The other stationery course I purchased (for nearly 4 times the price) had little to no actionable items, vague information and very little value...It still kills me that I paid so much money when the whole course wasn't worth what one module of your course is worth.”
7+ Hours of Video Content in 6 modules
Clear, actionable steps to starting your business, working with clients, designing and producing beautiful wedding invitation suites
The confidence to grow your business with ease
CEO Mindset to book high-value clients, create strong boundaries, and work efficiently both in and on your business
10+ Bonus Courses, Downloads and Templates to adapt to your stationery business
Lifetime access to the course content
All future updates and additions to the course content!
All modules are recorded, and you have unlimited replays and lifetime access to all content. Downloads, templates, and bonuses will be linked below relevant videos as well as in a ZIP file under the first intro video.
Work ON your business before you start to work IN your business. Learn about the world of invitation design, pricing and marketing techniques, and how to officially start the business and make sure it's "Legit"
Walk through the entire process with me and learn to create your own. We'll talk about dealing with tough clients, streamlining your client and project management, scheduling, and so much more!
Learn about designing invitations with Adobe Photoshop, Illustrator, and InDesign. We'll start with basic graphic design lessons, learn about fonts and digitizing your sketches, calligraphy and watercolor as well.
This section teaches pieces of the suite, etiquette rules, how to gather information, invitation layouts, and finding design elements. Then, design an entire suite from start to finish with me (Invitation, Reply Card, Details Card, Envelopes)
Learn about your ideal print vendor toolkit, considerations for printing in-house, popular invitation print methods, and then order some prints with me directly!
It's time to put everything together! We will go through the process of assembly, postage and mailing invitations as well as packaging and shipping.
Invitation Layout + Composition
Pricing Sheet Template
Client Questionnaire Templates
Process Flow Diagram
Easy Beginner Marketing Plan
10 Steps to a Successful Stationery Consult
Starting a Business Checklist
Print and Paper Supplier List
Stationery Branding + Client Worksheet
"The course is absolutely jam packed with information. I have purchased A LOT of courses, and this is by far the most informative course I have ever taken. There is a plethora of information. Almost too much (don't take any out though). Most of the courses I've paid for are an absolute waste of money. The other stationery course I purchased (for nearly 4 times the price) had little to no actionable items, vague information and very little value. It still kills me that I paid so much money when the whole course wasn't worth what one module of your course is worth."
I'm Laney from Design by Laney and I'll help you take your business from Start to Suite (and sweeeet!). I came from a Fortune 10 company - working with multi-million-dollar businesses on the regular - to running a six-figure invitation design and education firm. I've educated tens of thousands of creative entrepreneurs on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a business in the arts can be! This course was created to provide a full roadmap on how to start a profitable, stable wedding invitation business from the ground up - I'm basically covering everything you're going to need to start booking high-value clients and producing invitations with ease.
Yes! You can split your payments into monthly payments using a Payment Plan link on the checkout page.
Module 1 content is available immediately. You will receive one new module every week on Monday for 6 weeks.
There will be sections of content that apply solely to the US (setting up a business, postage, most vendors, etc.). I believe there will still be significant value for designers outside of the US, but please contact me if you have any specific questions!
You'll have lifetime access to your course content as long as the course is active.
Honestly, this course is aimed at beginners. If you are an intermediate/advanced designer, feel free to contact me if you have questions. I have resources available for all levels, but this course is designed for beginners.